Generic small-business CRM vs photo booth platform
17hats is a US-first creative CRM. BoothZen is built for the Australian photo booth operator — AUD-priced, GST-inclusive, ABN-friendly bookkeeping, Friday-Sunday weekend defaults. This page lays out which one belongs in your stack.
Pricing as of 2026-04-30 (GST treatment varies). Source: 17hats public pricing. Verify before any commercial decision.
Side-by-side pricing in A$. Plan tiers may not map 1:1 — see notes.
| Tier | BoothZen | 17hats | Notes |
|---|---|---|---|
| Entry | A$0/mo (Free) | ~A$20/mo (Essentials) | BoothZen Free is unlimited bookings; 17hats Essentials USD-billed. |
| Pro | A$37/mo (Pro) | ~A$39/mo (Standard) | BoothZen Pro AUD-priced; no FX skim. |
| Business | A$69/mo (Business) | ~A$78/mo (Premier) | Comparable price. |
| Enterprise | A$155/mo (Enterprise) | Not offered | 17hats does not publish enterprise tier. |
Pricing accuracy: 17hats prices last verified on 2026-04-30. Plan names and tiers occasionally change without notice; verify on the 17hats pricing page before any commercial decision. BoothZen prices are live and accurate.
A detailed look at what each platform offers.
| Feature | BoothZen | 17hats | Notes |
|---|---|---|---|
| Photo-booth-specific data model | Booth units, equipment, backdrops vs generic projects. | ||
| Online booking page | Lead-form only | 17hats lead capture only. | |
| AUD billing native | 17hats charges USD; FX skim on AUD card. | ||
| GST-inclusive package totals | Manual | BoothZen surfaces GST-inclusive defaults to customers. | |
| ABN/BAS-friendly bookkeeping export | Limited | BoothZen ships a Xero-compatible CSV; 17hats integrates Xero deeper. | |
| Stripe AU + POLi rails | Stripe US only | BoothZen integrates AU-specific rails. | |
| Per-booking fees | 0% | 0% | Both subscription-only. |
| E-signature on contracts | Parity. | ||
| AI website-import onboarding | BoothZen pre-fills packages from existing site. | ||
| Free plan | 17hats starts paid. | ||
| Friday-Sunday peak availability | Generic week view | BoothZen surfaces 3-day weekend peaks. |
BoothZen is priced and invoiced in AUD with GST-inclusive package totals. 17hats charges in USD and leaves GST to your bookkeeper.
Australian weddings frequently spread across Friday + Saturday + Sunday. BoothZen’s availability rules treat all three as peak; 17hats has a generic seven-day grid.
BoothZen knows what a backdrop, prop box, and booth unit is. 17hats is generic — every booth-specific field is a custom workaround.
If your business runs multiple unrelated Australian trades (booth + photography + virtual assistant) and you want a single CRM across all of them, 17hats’ generic flexibility is genuinely useful. Its Xero integration is deeper than BoothZen’s today.
If photo booths are your primary trade, BoothZen’s purpose-built surface (backdrops, equipment, booth units, staff job sheets) saves hours per week. Plus AUD billing, GST-inclusive package pricing, ABN-friendly bookkeeping, and Friday-Sunday peak availability rules.
Built for your region
Australian photo booth operators handle Friday vineyard weddings, Saturday Sydney/Melbourne city weddings, and Sunday function-centre bookings — three peak days back-to-back. 17hats’ US-first model assumes Saturday-only peaks and bills in USD with FX skim. BoothZen ships AUD invoicing, GST-inclusive package totals, ABN-friendly Xero-compatible exports, BAS-period reports, and Friday-Sunday peak surcharges — all native. If your business spans multiple trades and Xero deep-integration is load-bearing, 17hats remains a reasonable starter. Most booth-only operators in Sydney/Melbourne/Brisbane eventually migrate the booking side once they pass 50 events per year.
“I was paying 17hats in USD and running a spreadsheet for every booth-specific field. BoothZen replaced both — cheaper, AUD-priced, and it actually knows what a backdrop is.”
— Operator (region: AU)
Free plan covers your first season. AUD GST-inclusive. ABN-friendly bookkeeping.
No Credit Card Required